You love photography; you’re even pretty good at it, so you had the idea of turning your passion into your profession. Great idea so far – what better than doing what you love for a living! If you’re setting up a photography business, understand that it takes more than just talent with a camera. You need to keep in mind a few savvy business tips if you’re to turn a profit for your enterprise. Here are some tips to help you succeed.
1. Create a flattering portfolio
Why would anyone hire you as a photographer? Ensure that there is a compelling reason when you ask a would-be client to take a peek at your portfolio.
2. Buy what you need, not what you want
There is a lot of photography gear and equipment that probably has you salivating. But resist the urge to go out and splurge on what you want. Instead consider exactly what you will require for your business and invest in the necessities. You don’t want to run up unnecessary debts just as you’re setting out on a new enterprise.
3. Set some goals
Goals are important because they give you something to work towards. Make a reasonable analysis about when you can expect to break even in your business and when you can actually make a profit and start to live off your earnings.
4. Be patient
While it’s important to have goals and work towards them, it is as important to hang in there even when things seem dismal. Stick it out and hang on to your plan.
5. Keep your accounts straight
Yes, Yes… you’re a photographer and not an accountant, but the bottom line has to be as important for a photographer as any other business person. If accounting is really something you can’t handle, hire someone for a few hours every week or month to set things out clearly. You need to know where the money is going and coming from and how much.
6. Be people friendly
You are the creative one, but people who are paying you to do a job also have in mind what they want. Be patient, listen and offer suggestions but don’t be offended when your clients are adamant – it’s not personal!
7. Keep yourself informed
New products, techniques and news – keep yourself informed and in touch with what’s going on in the photography world. You have to keep up with competition and offer something that others do not.
8. Plan for lean times
There could be ups and downs. For instance wedding seasons may be busy, at other times you could be twiddling your thumbs. Plan for this and consider taking on other assignments during those leaner periods.
